Maximize ROI with Expert Search Engine Marketing
Leverage advanced search engine marketing strategies to attract increased website visitors & more conversions.
Search Engine Marketing
Paid Search Ads
Boost your Google Ads, Google Guaranteed, Google Ad Grants, and Microsoft Ads search engine marketing campaigns to the next level with professional SEM management from our local, in-house team of advertisers. Maximize your lead acquisition and reduce your cost per conversion with effective strategies designed to meet your specific marketing objectives.
Get the most from your SEM paid search SEM campaigns with advertising experts that bring real thought and analysis to the money you're spending on digital advertising to make sure your budget is effectively utilized. Let us help you stop wasteful ad spend, and turn it into sustained profitability!
Discover a team of passionate digital marketing experts that combine exceptional customer service with result driven performance. Contact Tweaked SEM today for your free paid marketing consultation.
Managed By Experts Google Ads
Outperform the competition with compelling ads designed to resonate with your target audience. Spend less on ads with professional management that helps lower cost per click rates and attract customer contacts. Get a customized strategy that will help optimize landing pages for conversions, and boost your SEM to the next level.
Microsoft Advertising Bing Ads
Place sponsored listings on Microsoft apps and services, including Microsoft Bing search engine. Similar to Google Ads, utilize PPC campaigns to target desirable keyword search query combinations and promote your ad to potential customers. Microsoft Advertising has all the benefits of Google Ads targeting, with more budget friendly CPCs.
Local Service Ads Google Guarantee
Get the Google Guaranteed badge and earn customers trust as a Google Guaranteed advertiser. Google Local Service ads help you connect with people searching for your services on Googles search engine. Meet advertising requirements to start attracting weekly qualified leads from local customers. Only pay for leads that contact you directly from the ad.
Free Ad Credits For Non-Profits Google Ad Grants
Take full advantage and maximize the potential of Google Ad Grants with Tweaked SEM. Ensure that you meet ongoing requirements, qualifications, and account maintenance to utilize your entire grant amount. Advertise effectively to your target market and get the best results from landing pages designed to convert visitors for your non-profit organization.
AI Search Engine Perplexity
Perplexity is the internet's fastest growing AI-powered search engine, which aims to provide more concise and accurate answers to user search queries compared to traditional search engines. It utilizes large language models (LLMs) like GPT-4, Claude, and its own custom models to understand and interpret user search terms using natural language processing (NLP) capabilities.
Microsoft Advertising Yahoo Ads
Maximize your reach with Yahoo Advertising. Similar to other search engine platforms, Yahoo Ads allows you to display your advertising message to your target market through cost-effective PPC ad campaigns. With Yahoo's advanced targeting options, achieve lower CPCs and higher engagement, ensuring your ads not only reach but also resonate with potential customers.
Exceed your search engine marketing goals and build your business with professionally managed SEM ads. Contact Tweaked SEM for a full proposal of your new search engine marketing management project. We're always excited to build new long-term relationships and satisfying customers.
Get A Free SEM Consultation Today
Recognized As A Google Partner Agency - Your Certified SEM Experts
Yes, we are a Google Partner! This means our digital marketing agency meets, and has maintained strict account performance requirements and qualifications for membership.
Benefit from our Google partnership with additional promotional offers and ad credits not available elsewhere.
- Exclusive access to Google ad credits and promotional offers
- Direct support from certified Google Ads experts
- Enhanced campaign performance through customized SEM tactics
Google Ads, Google Guaranteed LSA, Bing, Microsoft & More
PPC, PPM, CPA, CPC & Paid Search Engine Ads
Effective paid campaign management allows your ads and company messaging to be placed in front of people who are interested in your products and services at the time they are most likely to convert.
With expert paid search optimization and management of your SEM marketing campaigns, you can be certain that your ads are reaching more people for less, while generating the greatest possible results.
Contact Tweaked SEM for a personal consultation of your paid search engine marketing requirements, and discover how we can help you attract more customers for less.
Get More From Your SEM Campaign
Contact Tweaked SEM today to receive a free, no-obligation consultation on your SEM paid search engine marketing campaign.
Whether you are in Kitchener - Waterloo, Cambridge, Mississauga, Toronto, Hamilton, London, Brampton, Milton, and Guelph, or anywhere else across Canada, the United States, or the rest of the world, Tweaked SEM can optimize and increase the effectiveness of an existing paid SEM campaign, or start a new one, helping achieve your digital marketing goals – for less.
Tailored Landing Pages & Call's To Action
The SEM Campaign Management Plan For PPC Success
Microsoft Ads, and Google Ads search campaign success is not only dependent on the management aspect of accounts, but also the landing pages to which ad traffic is generated. Optimized landing pages allow for improved message communication that resonates with ad copy in a way that allows visitors to naturally interact with your website content positively.
Proper use and implementation of call to actions throughout your website landing pages allow for clear and concise customer action to drive your visitors along their website journey. Additionally, proper implementation of landing pages helps boost SEO rankings by improving key search engine signals like time on page and pages per session, sending positive signals to search engines for both SEM and SEO.
Search Queries Keyword Research
Appropriate keyword research & bid strategy is a key fundamental for the success of a managed search engine marketing campaign. Identifying relevant keywords that potential customers are searching helps target ad campaigns to show in front of people looking for your products & services.
Potential Customers Target Audience
Thorough and exhaustive research into the competitive landscape for your niche allows gained insight into who your appropriate target audience is. This allows the customization of customer personas to most effectively communicate with your potential customers.
Landing Pages Website Usability
Landing page optimization ensures that visitors that arrive at your website are more likely to follow through to your desired conversion action. This ensures that people read messages that resonate with your ad copy and compel them to follow through to contact and convert.
Compelling Messaging Ad Copy & Creative
Compelling ad copy crafted to resonate and connect with your target audience is essential to attract the attention of readers over your competition. Careful planning and research is conducted to ensure connection with the users search query, making them more likely to click.
Call to Action Clear CTA's
Bright and clear, naturally placed call to actions help assist the visitor through their website journey as well. Inserting the right CTA's throughout your landing pages assist with conversions and naturally providing the visitor the next action to complete to get in touch.
Key Performance Indicators Measure & Review
Continually monitoring performance metrics, identifying new opportunities, and adjusting campaign settings on a regular basis allow our campaigns to maximize budgets and deliver the best results. Let us help provide the greatest return on investment from your PPC marketing dollars.
Informed Insight Detailed Reporting
Detailed reporting is provided on a regular basis by your dedicated PPC manager providing insights into campaign efforts for your local business or national brand. Additional insight is also provided to identify areas of concern or budding opportunities when they arise.
Search Engine Optimization PPC & SEO
Enhance your paid marketing efforts by aligning your pay per click and paid search marketing campaigns with your search engine optimization strategy. This ensures an aligned digital marketing strategy covering the primary elements of success for your digital brand long term.
Contact Tweaked SEM for a full proposal on a new Microsoft Ads, and Google Ads paid search engine marketing project, or a success audit of an existing one. We're always excited to build new long-term relationships and helping customers advertise more effectively.
Get The Most From Paid Advertising
Concerned that your search engine marketing campaigns may not be performing at their full potential?
An SEM audit will review and assess all aspects of your paid digital marketing campaign with the goal of determining where optimization and improvements are possible.
Benefits of Paid Marketing Traffic
Why Paid Marketing May Work For You
There are several factors that can contribute to how your paid advertising campaigns may be configured and run. Many of these factors are dependent on your budget and desired goals, each of which can drive different configuration aspects within your account.
Quickly Increase Website Traffic More Visitors
If you are seeking to immediately attract new & relevant traffic to your website, paid SEM, Google Ads, and Microsoft Ads search engine marketing is a good option for you. With SEM, you can generate targeted visitors to your website fast.
Lead Generation More Customers
Get more customers with effective managed search engine marketing strategies. Carefully crafted campaigns can be designed to dive more customers to your conversion action & customer contacts.
Boost Brand Awareness Get Noticed
Get your local business or national brand in front of the customers that matter most to you. Customized and targeted search campaigns allow you to attract clicks from the people that are most interested in your business and services.
Leverage Data For SEO PPC & SEO
Take advantage of paid search campaign data to inform your SEO strategy & help improve organic growth in search engine result pages. Discover new target audiences, locations, & keywords to utilize for SEO.
Contact Tweaked SEM for an in-depth audit of your business advertising needs and requirements. With our assistance, we can help you identify if a paid search engine marketing campaign is the right option to grow your business.
Pay Per Click Advertising (PPC)
Pay per click advertising, more commonly referred to as PPC, is a digital advertising solution that promotes your desired ads on a pay per click basis. This means that you can promote your ads on search engines, social media channels, and advertising networks for costing that is based on the number of clicks that you receive to your ads.
You only pay when someone clicks on your advertisement and arrives at your landing page. Furthermore, setting desired budgets and CPC bid amounts, allows you to decide the amount that you pay per click, and the positions in your advertising locations compared to competitors.
PPC advertising is great for generating new leads and customers. Both Google Ads and Microsoft Ads provide PPC paid ad campaigns.
PPM & Pay Per Impression Advertising
What Is Pay Per Impression?
PPM advertising is frequently referred to as pay per impression advertising. PPM allows you to promote your advertising message based on the number of impressions of your ad, versus the number of clicks. This means, instead of paying each time someone clicks on your ad, you pay per 1,000 impressions.
This method of advertising can be effective when your business is trying to achieve brand impressions and increased recognition and visibility. It is less effective for customer lead generation, but works to re-enforce your products and services to potential customers.
Both Google Ads, and Microsoft Ads provide PPM or CPM, cost per impression advertising options, and are more commonly combined with display campaigns on their networks.
Depending on your paid advertising goals, Tweaked SEM can help determine the best advertising strategy to maximize results for your business.
Marketing Strategy & Consultation
Get in touch for a personalized audit and in-depth consultation on your search engine marketing project. We can help you achieve your desired goals with professional SEM management for Google Ads, Microsoft Ads and Perplexity.
Delivering Measurable Results
Reliably Calculate Your ROI
The success of any paid advertising campaign can only be determined by accurately measuring the results. Tweaked SEM ensures that proper tracking and measurement analytics are in place to accurately and efficiently measure the success of your paid advertising campaigns on Google Ads, Google Guaranteed, Google Ad Grants, and Microsoft Ads along every step of the way.
Regular reporting provides insight into current campaign success, while informing on future optimizations and adjustments to generate even greater results.
Ensure you have professional SEM management to take full advantage of your paid advertising budget and to deliver measurable results.
Get Noticed & Outrank Your Competitors With The Best SEM Ad Management
Get noticed on search engines including Google, Bing, Perplexity, Yahoo & more.
Contact Tweaked SEM for a free search engine marketing consultation today.