Maximize Your Visibility with Google Local Service Ads
The Ultimate Background Check Guide in 2024
By Tweaked SEM
Navigating the background check process is crucial for businesses aiming to maximize visibility and trust through Google's Local Service Ads (LSA). This guide ensures your application proceeds smoothly, avoiding common issues that could lead to rejection.
Essential Steps for a Flawless Background Check:
- Verify Your Business Name: Confirm the business name used for verification matches exactly with your verified location to avoid discrepancies
- Gather Personnel Details: Prepare comprehensive information for all associated personnel, including owners, and, depending on your service category, employees, contractors, and vendors who perform onsite services.
- Documentation Requirements: Prepare comprehensive information for all associated personnel, including owners, and, depending on your service category, employees, contractors, and vendors who perform onsite services.
- For Individuals: Submit clear photos of the front and back of their identification, ensuring all four corners are visible, along with their full name, birthdate, current address, and, in some instances, Social Security or Social Insurance Numbers.
- For Businesses: Provide your business insurance documentation, including the insurer's name and address, your business name (as verified), coverage amount, policy details, and the insurance validity period.
Timelines and Expectations:
The completion time for Google background checks varies based on the number of individuals and the region. In North America, expect a single individual's check to conclude in under a week, while checks for multiple employees may extend to a month. Submitting accurate and complete information on the first try is crucial, as a second attempt can only be made after a 30-day waiting period. Failing the background check disqualifies participation in the LSA program.
Background Check Provider:
Google background checks in North America are most often completed by Pinkerton Consulting and Investigations Inc - https://pinkerton.com/. They have offices across the Asia Pacific, EMEA, India, Latin America, and North America. According to Google, background check details and information are not shared with Google by Pinkerton, just simply a pass or fail outcome. However, through our calls with Google Ads Specialists, we have learned that this statement may not be 100% accurate.
Annual Requirements:
Google background checks and business insurance validations are annual requirements. Failure to update these may result in paused ads or loss of the Google Guaranteed Badge.
By following this guide, businesses can better navigate the Google LSA background check process, ensuring a smoother path to enhancing their online reputation and customer trust.
Accelerate your Google LSA approval with Tweaked SEM. Contact us today to ensure seamless verification process. Our expertise in preparing and reviewing necessary details can significantly increase your acceptance chances into the Google LSA program.
